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      <image:title>Empowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-Story</image:title>
      <image:caption>Rebecca Alvarez-Story, founder of Bloomi, shares how she built a sexual wellness brand carried by Target and CVS on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-maree-glading-built-evre</loc>
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      <image:title>How Maree Glading Built evre.: Retail Lessons from a Teen Skincare Brand</image:title>
      <image:caption>Maree Glading, founder of evre., shares how she built a clean teen skincare brand that expanded into Sprouts, Kroger, and Nordstrom on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-shizu-okusa-built-apothekary</loc>
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      <image:title>How Apothekary Built a Modern Wellness Brand: Retail Lessons from Founder Shizu Okusa</image:title>
      <image:caption>Shizu Okusa, founder of Apothekary, shares how she built a leading plant-based wellness brand and expanded into Sprouts, Ulta Beauty, and Whole Foods Market on the Shelf Talks Podcast.</image:caption>
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      <image:title>How Rachel Klein Built Revival Food Co.: Retail Lessons from a Better-for-You Food Brand</image:title>
      <image:caption>Rachel Klein, founder of Revival Food Co., shares how she built a better-for-you food brand and expanded into national retail on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-rosen-skincare-scaled-to-ulta</loc>
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      <image:title>How Rosen Skincare Scaled from a College Apartment to Ulta: 10 Retail Lessons from Founder Jamika Martin</image:title>
      <image:caption>Jamika Martin, founder of Rosen Skincare, shares how she scaled her beauty brand into Ulta Beauty on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/retail-metrics-for-founders</loc>
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      <image:title>5 Retail Metrics Every Product Founder Should Track (Even if you Hate Numbers)</image:title>
      <image:caption>Five essential retail metrics every product founder should track to improve sell-through, increase retail sales, and grow their brand in stores.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-lisa-curtis-built-kuli-kuli-foods</loc>
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      <image:title>Lessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder and CEO of Kuli Kuli Foods</image:title>
      <image:caption>isa Curtis, founder of Kuli Kuli Foods, shares how she built a nationally distributed superfood brand carried by Whole Foods, Walmart, and GNC</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-to-pitch-a-retail-buyer</loc>
    <lastmod>2026-07-08T15:52:51-04:00</lastmod>
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      <image:title>How to Pitch a Retail Buyer: 10 Proven Ways to Get Your Product Into Stores</image:title>
      <image:caption>Step-by-step guide showing product founders how to pitch a retail buyer and increase their chances of getting into retail stores.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-to-pitch-retail-buyers</loc>
    <lastmod>2026-07-08T15:48:43-04:00</lastmod>
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      <image:title>How to Pitch Retail Buyers: 4 Keys to Winning Shelf Space</image:title>
      <image:caption>Roberta Townes explains how to pitch retail buyers on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-caroline-mcginley-built-la-gringuita-cookies</loc>
    <lastmod>2026-07-10T18:48:50-04:00</lastmod>
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      <image:title>How Caroline McGinley Built La Gringuita Cookies: Retail Lessons from a Whole Foods Success Story</image:title>
      <image:caption>Caroline McGinley, founder of La Gringuita Cookies, shares how she built a frozen cookie dough brand that expanded into Whole Foods Market on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/10-proven-actions-to-boost-your-retail-store-sales-today</loc>
    <lastmod>2026-07-08T15:47:47-04:00</lastmod>
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      <image:title>10 Proven Ways to Increase Retail Sales for Your Product</image:title>
      <image:caption>10 Proven Ways to Increase Retail Sales for Your Product</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/best-trade-shows-retail-buyers</loc>
    <lastmod>2026-07-08T15:50:21-04:00</lastmod>
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      <image:title>The Ultimate Guide to Trade Shows That Help You Get Your Product in Front of Retail Buyers (2026)</image:title>
      <image:caption>Roberta Townes sharing the best trade shows for product founders to meet retail buyers and grow their retail business on the Shelf Talks Podcast.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/the-5-p-s-of-retail-success-how-to-get-your-product-ready-for-retail-stores-in-2026</loc>
    <lastmod>2026-07-08T15:54:34-04:00</lastmod>
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      <image:title>The 5 P’s of Retail Success: How to Get Your Product Ready for Retail Stores in 2026</image:title>
      <image:caption>The 5 P’s of Retail Success: How to Get Your Product Ready for Retail Stores in 2026</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/women-owned-cookie-brands</loc>
    <lastmod>2026-07-08T15:46:22-04:00</lastmod>
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      <image:title>5 Women-Owned Cookie Brands Every Food Lover Should Know</image:title>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/december-retail-checklist</loc>
    <lastmod>2026-07-08T15:48:08-04:00</lastmod>
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      <image:title>Your December Retail Glow-Up: How to Get Retail Ready Before the New Year</image:title>
      <image:caption>Your December Retail Glow-Up: How to Get Retail Ready Before the New Year</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/competitive-shopping-tips-retail</loc>
    <lastmod>2026-07-08T15:53:30-04:00</lastmod>
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      <image:title>5 Competitive Shopping Tips to Help You Choose the Right Retailer to Launch Your Brand</image:title>
      <image:caption>Roberta Townes explaining competitive shopping tips to help product founders choose the right retailer and prepare for successful retail buyer meetings on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-rachel-kane-built-sprinklebites</loc>
    <lastmod>2026-07-08T15:25:14-04:00</lastmod>
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      <image:title>How Rachel Kane Built SprinkleBites: Retail Lessons from a Kids Nutrition Brand</image:title>
      <image:caption>Rachel Kane, co-founder of SprinkleBites, shares how she built an innovative kids nutrition brand and expanded into grocery retail on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-olivia-abrams-built-tick-mitt</loc>
    <lastmod>2026-07-08T15:10:28-04:00</lastmod>
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      <image:title>How Olivia Abrams Built TiCK MiTT: Retail Lessons from a Viral Tick Prevention Brand</image:title>
      <image:caption>Olivia Abrams, co-founder of TiCK MiTT, shares how she built a viral tick prevention brand and expanded into retail stores on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/product-sampling-retail-stores</loc>
    <lastmod>2026-07-06T22:05:03-04:00</lastmod>
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      <image:title>Product Sampling in Retail Stores: 8 Steps to Increase In-Store Sales</image:title>
      <image:caption>Founder conducting a product sampling event in a retail store to increase in-store sales and shelf velocity</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-jessica-taylor-built-ezra-coffee</loc>
    <lastmod>2026-07-08T15:02:41-04:00</lastmod>
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      <image:title>How Jessica Taylor Built Ezra Coffee: Retail Lessons from a Specialty Coffee Brand</image:title>
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    <loc>https://www.shelftalks.com/blogs/news/mah-melanin-sams-club-retail-story</loc>
    <lastmod>2026-07-08T15:29:08-04:00</lastmod>
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      <image:title>How Mah Melanin Landed in Sam&apos;s Club: Ardean Miller&apos;s Journey Building a Black-Owned Gift Wrap Brand</image:title>
      <image:caption>Ardean Miller, founder of Mah Melanin, shares how she built a Black-owned gift wrap brand that landed in Sam&apos;s Club on the Shelf Talks Podcast.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/10-mistakes-before-emailing-retail-buyer</loc>
    <lastmod>2026-07-06T17:19:51-04:00</lastmod>
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      <image:title>10 Mistakes Founders Make Before Emailing a Retail Buyer (And How to Avoid Them)</image:title>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/the-repaint-tray-billie-asmus</loc>
    <lastmod>2026-07-05T13:06:37-04:00</lastmod>
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      <image:title>From DIY Frustration to Retail Disruption: How Billie Asmus Built Repaint Tray and Landed Major Retail</image:title>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/how-psyche-terry-built-urban-hydration</loc>
    <lastmod>2026-07-08T14:24:10-04:00</lastmod>
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      <image:title>How Psyche Terry Built Urban Hydration: A Guide for Female Founders Getting Products in Retail</image:title>
      <image:caption>Psyche Terry, founder of Urban Hydration, shares how she built a nationally distributed clean beauty brand carried by Target, Walmart, CVS, Walgreens, and Ulta Beauty on the Shelf Talks Podcast.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/how-tina-chamoun-built-terranean-herbs</loc>
    <lastmod>2026-07-08T14:46:31-04:00</lastmod>
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      <image:title>From Law to Lebanese Flavors: How Tina Chamoun Built and Scaled Terranean Herbs in Retail</image:title>
      <image:caption>Tina Chamoun, founder of Terranean Herbs, shares how she built an authentic Lebanese food brand and expanded into grocery retailers on the Shelf Talks Podcast.</image:caption>
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    <loc>https://www.shelftalks.com/blogs/news/how-to-price-scale-and-get-into-national-retail</loc>
    <lastmod>2026-07-08T10:43:09-04:00</lastmod>
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      <image:title>How to Price, Scale, and Get Into National Retail: 7 Lessons from CocoXo Founder Kim Brown</image:title>
      <image:caption>Kim Brown, founder of CocoXo Body Care, shares pricing and retail growth strategies on the Shelf Talks Podcast.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/how-lifeway-foods-built-a-category-and-won-retail-shelves</loc>
    <lastmod>2026-07-08T10:19:14-04:00</lastmod>
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      <image:title>How Lifeway Foods Built a Category and Won Retail Shelves: 8 Retail Lessons Every Product Founder Should Know</image:title>
      <image:caption>Julie Smolyansky, CEO of Lifeway Foods, shares retail growth strategies on the Shelf Talks Podcast.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/grow-beverage-brand-without-investors</loc>
    <lastmod>2026-07-07T14:35:29-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0966/3804/2429/articles/Podcast_Cover_Art_21.png?v=1783449329</image:loc>
      <image:title>How Oktane Energy Broke Into C-Stores and Hospitals Without Investors: Lessons from Toni Covington</image:title>
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  </url>
  <url>
    <loc>https://www.shelftalks.com/blogs/news/follow-up-retail-buyers-trade-show</loc>
    <lastmod>2026-07-10T18:45:06-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0966/3804/2429/articles/Pink_Neon_Green_Bold_Playful_Minimalist_Talk_S_a7467fa2-39a4-4ff0-af8b-1caa46e9affc.png?v=1783723506</image:loc>
      <image:title>You Met Retail Buyers at a Trade Show. Now What? 5 Steps to Turn Trade Show Leads Into Retail Accounts</image:title>
      <image:caption>Five proven strategies product founders can use to follow up with retail buyers after a trade show and turn leads into retail accounts.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/how-to-get-your-product-into-retail-stores</loc>
    <lastmod>2026-07-07T13:48:16-04:00</lastmod>
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      <image:title>How to Get Your Product Into Retail Stores (and Actually Sell Through): Lessons from Marisa Sergi of L&apos;uva Bella Wines</image:title>
      <image:caption>Roberta Townes interviewing Marisa Sergi about how to get your product into retail stores and improve sell-through on the Shelf Talks podcast.</image:caption>
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  <url>
    <loc>https://www.shelftalks.com/blogs/news/founder-retail-mistakes</loc>
    <lastmod>2026-07-08T15:49:43-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0966/3804/2429/articles/Pink_Neon_Green_Bold_Playful_Minimalist_Talk_S_46094923-f9a0-45b7-bc9d-27525f44c9b4.png?v=1783540183</image:loc>
      <image:title>5 Big Mistakes Keeping Your Brand Out of Retail Stores (And How to Fix Them)</image:title>
      <image:caption>5 Big Mistakes That Are Blocking You From Getting in Front of Retail Buyers (And How to Fix Them)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shelftalks.com/blogs/news/joeydolls-founder-story</loc>
    <lastmod>2026-07-07T13:52:26-04:00</lastmod>
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