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The 5 P’s of Retail Success: How to Get Your Product Ready for Retail Stores in 2026
The 5 P’s of Retail Success: How to Get Your Product Ready for Retail Stores in 2026
For product-based founders dreaming of seeing their brand on retail shelves, the path to retail can feel overwhelming. You hear advice everywhere..pitch to buyers, show up online, improve your packaging... Read more...
Roberta Townes sharing the best trade shows for product founders to meet retail buyers and grow their retail business on the Shelf Talks Podcast.
The Ultimate Guide to Trade Shows That Help You Get Your Product in Front of Retail Buyers (2026)
Looking for the best trade shows to meet retail buyers? This comprehensive 2026 guide highlights top events across CPG, food, beauty, fashion, pet, home, and lifestyle to help product founders... Read more...
10 Proven Ways to Increase Retail Sales for Your Product
10 Proven Ways to Increase Retail Sales for Your Product
Getting your product into retail stores is only the beginning. Learn 10 proven strategies to increase retail sales, improve sell-through, boost product visibility, and build stronger relationships with retail buyers... Read more...
Caroline McGinley, founder of La Gringuita Cookies, shares how she built a frozen cookie dough brand that expanded into Whole Foods Market on the Shelf Talks Podcast.
How Caroline McGinley Built La Gringuita Cookies: Retail Lessons from a Whole Foods Success Story
Learn how Caroline McGinley built La Gringuita Cookies from homemade frozen cookie dough to Whole Foods Market. Discover retail strategies, product differentiation, grocery retail lessons, and founder tips for food... Read more...
Roberta Townes explains how to pitch retail buyers on the Shelf Talks Podcast.
How to Pitch Retail Buyers: 4 Keys to Winning Shelf Space
Learn how to pitch retail buyers with confidence using four proven strategies that can help you win shelf space. Discover how to tell your brand story, present the right products,... Read more...
Step-by-step guide showing product founders how to pitch a retail buyer and increase their chances of getting into retail stores.
How to Pitch a Retail Buyer: 10 Proven Ways to Get Your Product Into Stores
Learning how to pitch a retail buyer is one of the most important skills for product founders looking to get into retail stores. In this guide, you'll discover 10 proven... Read more...
isa Curtis, founder of Kuli Kuli Foods, shares how she built a nationally distributed superfood brand carried by Whole Foods, Walmart, and GNC
Lessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder and CEO of Kuli Kuli Foods
Discover how Lisa Curtis built Kuli Kuli Foods into one of the leading superfood brands in the U.S. Learn retail growth strategies, sampling techniques, supply chain lessons, and how Kuli... Read more...
Five essential retail metrics every product founder should track to improve sell-through, increase retail sales, and grow their brand in stores.
5 Retail Metrics Every Product Founder Should Track (Even if you Hate Numbers)
Retail success isn’t just about creating a great product it’s about understanding the numbers that keep you on shelf. In this episode recap, Roberta breaks down the five essential retail... Read more...
Jamika Martin, founder of Rosen Skincare, shares how she scaled her beauty brand into Ulta Beauty on the Shelf Talks Podcast.
How Rosen Skincare Scaled from a College Apartment to Ulta: 10 Retail Lessons from Founder Jamika Martin
Discover how Rosen Skincare founder Jamika Martin grew her beauty brand from a college apartment to Ulta Beauty. Learn 10 retail growth strategies for validating products, building demand, pitching buyers,... Read more...
Rachel Klein, founder of Revival Food Co., shares how she built a better-for-you food brand and expanded into national retail on the Shelf Talks Podcast.
How Rachel Klein Built Revival Food Co.: Retail Lessons from a Better-for-You Food Brand
Learn how Rachel Klein built Revival Food Co. from homemade almond butter to national retail. Discover retail strategies, farmers market lessons, product validation, and how she grew a better-for-you food... Read more...
Shizu Okusa, founder of Apothekary, shares how she built a leading plant-based wellness brand and expanded into Sprouts, Ulta Beauty, and Whole Foods Market on the Shelf Talks Podcast.
How Apothekary Built a Modern Wellness Brand: Retail Lessons from Founder Shizu Okusa
Discover how Shizu Okusa built Apothekary from a direct-to-consumer wellness brand into a national retail success story. Learn how she scaled through education, fundraising, and strategic expansion into Sprouts, Ulta... Read more...
Maree Glading, founder of evre., shares how she built a clean teen skincare brand that expanded into Sprouts, Kroger, and Nordstrom on the Shelf Talks Podcast.
How Maree Glading Built evre.: Retail Lessons from a Teen Skincare Brand
Discover how Maree Glading built evre., a clean teen skincare brand created to fill a gap in the beauty market. Learn how customer research, retail strategy, and persistence helped the... Read more...