News

Sweeter Collective founder Erica Haft and lessons on getting a product into Sprouts Farmers Market
How to Get Your Product Into Sprouts: Lessons From Sweeter Collective Founder Erica Haft
Getting your product into a national retailer is an exciting milestone for any product-based founder. But what happens when you finally get that opportunity? Are you prepared to deliver inventory,... Read more...
From Kitchen Formulas to 461 Ulta Stores: How OCOA Beauty Built a Retail-Ready Brand
From Kitchen Formulas to 461 Ulta Stores: How OCOA Beauty Built a Retail-Ready Brand
From developing curly hair products in her kitchen to launching OCOA Beauty in 461 Ulta Beauty stores, Cory Varona shares the retail lessons behind building a retail-ready brand, from formulation... Read more...
Why Sampling Could Be Your Secret Weapon in Retail
Why Sampling Could Be Your Secret Weapon in Retail
Retail sampling is more than giving away free product. Learn how sampling can build consumer trust, drive sales, generate content, and help emerging brands grow in retail. Read more...
10 questions every founder should ask a retail buyer about building a successful retail partnership
Getting on Retail Shelves Isn’t the Finish Line: 10 Questions Every Founder Should Ask a Retail Buyer
Getting your product on retail shelves is only the beginning. Discover 10 questions every founder should ask a retail buyer to build a stronger partnership and set their brand up... Read more...
How a Scrappy Founder Took Her Sugar Scrub Brand From Farmers Markets to Walmart
How a Scrappy Founder Took Her Sugar Scrub Brand From Farmers Markets to Walmart
Wendy Kushel, founder of Wendala’s, shares how she took her sugar scrub brand from farmers markets to Walmart and Ace Hardware using persistence, customer feedback, and a seriously scrappy approach... Read more...
Roberta Townes shares the five biggest reasons retail buyers reject great products and explains how founders can improve their retail pitches to get on store shelves.
Why Retail Buyers Reject Great Products: 5 Common Mistakes Founders Make
Getting rejected by a retail buyer doesn't always mean your product isn't good enough. Learn the five biggest reasons buyers say no and how to improve your next retail pitch. Read more...
Alysa Seeland, founder of FOND Regenerative, speaking on the Shelf Talks Podcast about building a consumer brand and retail growth.
How to Build a Premium Retail Brand That Buyers Trust: Alysa Seeland of Fond Regenerative
What does it take to build a premium brand that retailers continue to support? Alysa Seeland, founder of Fond Regenerative, shares how customer feedback, authentic retailer relationships, and an unwavering... Read more...
O'ts Cookies founders Nina Lombardo and Anna Kotler discuss building a retail cookie brand on the Shelf Talks Podcast.
How O'ts Cookies Built a Retail Brand by Finding a White Space in the Cookie Aisle
Discover how O'ts Cookies founders Nina Lombardo and Anna Kotler transformed a homemade oatmeal cookie into a growing retail brand. Learn their strategies for finding category white space, working with... Read more...
Fly By Jing founder Jing Gao shares retail growth strategies for building a successful food brand on the Shelf Talks Podcast.
How to Build a Food Brand That Wins at Retail: 12 Lessons from Fly By Jing Founder Jing Gao
Building a successful food brand takes more than a great recipe. Learn how Fly By Jing founder Jing Gao transformed authentic Sichuan flavors into a nationally recognized retail brand and... Read more...
Caroline McGinley, founder of La Gringuita Cookies, shares how she built a frozen cookie dough brand that expanded into Whole Foods Market on the Shelf Talks Podcast.
How Denise Woodard Built Partake Foods into an 18,000-Store Retail Brand
Learn how Denise Woodard built Partake Foods from selling cookies out of her car to more than 18,000 retail stores. Discover retail strategies, Whole Foods and Target lessons, fundraising advice,... Read more...
How to Create a New Retail Category: Lessons from ROXII Supercube Founder Belle Robinson
How to Create a New Retail Category: Lessons from ROXII Supercube Founder Belle Robinson
What does it take to create a product that has never existed before? Belle Robinson, founder of ROXII Supercube, shares how she transformed a simple wellness idea into an entirely... Read more...
How to Build a Consumer Brand From Startup to National Retail: Lessons From Hannah Perez, Co Founder of SEEQ
How to Build a Consumer Brand From Startup to National Retail: Lessons From Hannah Perez, Co Founder of SEEQ
Learn how Hannah Perez, Co Founder of SEEQ, built one of the fastest growing clear protein brands from startup to national retail. In this Shelf Talks episode, discover practical lessons... Read more...