News

Roberta Townes shares the five biggest reasons retail buyers reject great products and explains how founders can improve their retail pitches to get on store shelves.
Why Retail Buyers Reject Great Products: 5 Common Mistakes Founders Make
Getting rejected by a retail buyer doesn't always mean your product isn't good enough. Learn the five biggest reasons buyers say no and how to improve your next retail pitch. Read more...
Alysa Seeland, founder of FOND Regenerative, speaking on the Shelf Talks Podcast about building a consumer brand and retail growth.
How to Build a Premium Retail Brand That Buyers Trust: Alysa Seeland of Fond Regenerative
What does it take to build a premium brand that retailers continue to support? Alysa Seeland, founder of Fond Regenerative, shares how customer feedback, authentic retailer relationships, and an unwavering... Read more...
O'ts Cookies founders Nina Lombardo and Anna Kotler discuss building a retail cookie brand on the Shelf Talks Podcast.
How O'ts Cookies Built a Retail Brand by Finding a White Space in the Cookie Aisle
Discover how O'ts Cookies founders Nina Lombardo and Anna Kotler transformed a homemade oatmeal cookie into a growing retail brand. Learn their strategies for finding category white space, working with... Read more...
Fly By Jing founder Jing Gao shares retail growth strategies for building a successful food brand on the Shelf Talks Podcast.
How to Build a Food Brand That Wins at Retail: 12 Lessons from Fly By Jing Founder Jing Gao
Building a successful food brand takes more than a great recipe. Learn how Fly By Jing founder Jing Gao transformed authentic Sichuan flavors into a nationally recognized retail brand and... Read more...
Caroline McGinley, founder of La Gringuita Cookies, shares how she built a frozen cookie dough brand that expanded into Whole Foods Market on the Shelf Talks Podcast.
How Denise Woodard Built Partake Foods into an 18,000-Store Retail Brand
Learn how Denise Woodard built Partake Foods from selling cookies out of her car to more than 18,000 retail stores. Discover retail strategies, Whole Foods and Target lessons, fundraising advice,... Read more...
How to Create a New Retail Category: Lessons from ROXII Supercube Founder Belle Robinson
How to Create a New Retail Category: Lessons from ROXII Supercube Founder Belle Robinson
What does it take to create a product that has never existed before? Belle Robinson, founder of ROXII Supercube, shares how she transformed a simple wellness idea into an entirely... Read more...
How to Build a Consumer Brand From Startup to National Retail: Lessons From Hannah Perez, Co Founder of SEEQ
How to Build a Consumer Brand From Startup to National Retail: Lessons From Hannah Perez, Co Founder of SEEQ
Learn how Hannah Perez, Co Founder of SEEQ, built one of the fastest growing clear protein brands from startup to national retail. In this Shelf Talks episode, discover practical lessons... Read more...
Odele Beauty Co-Founder Lindsay Holden on the Shelf Talks podcast sharing how she built a clean haircare brand and expanded into major retail stores.
How Odele Beauty Co-Founder Lindsay Holden Built a Clean Beauty Brand for Mass Retail
If you're wondering how to get your product into retail stores or how to grow your brand once you're on the shelf, Lindsay Holden's journey building Odele Beauty offers valuable... Read more...
Rachel Krupa, founder of The Goods Mart, shares local retail strategy insights on the Shelf Talks Podcast
Why Going Local First Might Be the Smartest Retail Strategy for Your Brand: Insights from The Goods Mart Founder Rachel Krupa
Discover why a local retail strategy can be the key to long-term retail success. Rachel Krupa, founder of The Goods Mart, shares practical insights on growing through independent retailers, building... Read more...
Tekla & Karishma Founders of KEY Energy on Shelf Talks Podcast
How KEY Energy Is Reinventing Energy Drinks: Lessons From Two Beverage Industry Veterans
Discover how the founders of KEY Energy are transforming the energy drink category with a retail-first approach. Learn practical lessons on beverage innovation, retail strategy, and building a successful CPG... Read more...
Stacie Skinner, founder of Superb Bakehouse, shares her journey from family recipes to retail shelves on the Shelf Talks Podcast
From a Mother's Kitchen to Retail Shelves Nationwide: How Stacie Skinner Built Superb Bakehouse
Learn how Stacie Skinner transformed family recipes into Superb Bakehouse, a nationally distributed retail brand. Discover lessons on entrepreneurship, retail growth, and building a successful product-based food business. Read more...
How Sarela Herrara Built SIMPLI by Turning Regenerative Farming into a Retail Advantage
How SIMPLi Turned Ancient Agriculture Into a Modern Pantry Brand: Lessons From Founder Sarela Herrada
Discover how SIMPLi co-founder and CEO Sarela Herrada built a nationally distributed pantry staples brand rooted in transparency, regenerative agriculture, and ethical sourcing. Learn the retail strategies, founder lessons, and... Read more...