News

Carrie Sporer, founder of SWAIR Hair, shares her retail journey on the Shelf Talks Podcast
From Personal Frustration to Retail Shelves: How Carrie Sporer Built SWAIR Hair
Discover how Carrie Sporer transformed a personal frustration into SWAIR Hair, a growing retail hair care brand. Learn valuable lessons on product innovation, brand building, and scaling a successful product-based... Read more...
Five retail growth strategies to help product founders increase in-store sales and build stronger retail partnerships.
5 Retail Growth Strategies Every Product Founder Should Use to Increase In-Store Sales
Getting your product into retail is only the beginning. Sustainable growth comes from increasing in-store sales, improving sell-through, and building strong relationships with retailers. In this article, you'll discover five... Read more...
Jillian Salinas, founder of Beach City Coffee, shares her retail journey on the Shelf Talks Podcast
From Kitchen Roasts to National Retail: How Jillian Salinas Built Beach City Coffee Into a Shelf-Ready Brand
Learn how Jillian Salinas transformed Beach City Coffee from small-batch kitchen roasts into a nationally distributed retail brand. Discover actionable insights on retail readiness, brand building, and scaling a successful... Read more...
Clara Sieg, founder of Loonen Water, shares how she built a standout beverage brand on the Shelf Talks Podcast
How Loonen Water Built a Standout Beverage Brand in a Saturated Market: Lessons From Founder Clara Sieg
Learn how Clara Sieg built Loonen Water into a standout beverage brand by differentiating in a crowded market. Discover strategies for branding, retail readiness, and winning on store shelves. Read more...
Tips for product founders on how to succeed in retail after getting their products onto store shelves.
Getting Your Brand on the Shelf Isn't the Win. Here's How to Actually Succeed in Retail
Getting your product onto store shelves is a major accomplishment, but it's only the beginning of your retail journey. Long-term retail success depends on strong execution, consistent sales, and building... Read more...
Samantha Ong, founder of Joeydolls, shares how she built a brand that sold out in 48 hours on the Shelf Talks Podcast
She Couldn't Find the Product, So She Built a Brand That Sold Out in 48 Hours: Lessons from Samantha Ong of Joeydolls
Discover how Samantha Ong transformed a personal frustration into Joeydolls, a brand that sold out in just 48 hours. Learn valuable lessons on identifying market gaps, building a product-based business,... Read more...
5 Big Mistakes That Are Blocking You From Getting in Front of Retail Buyers (And How to Fix Them)
5 Big Mistakes Keeping Your Brand Out of Retail Stores (And How to Fix Them)
Getting your brand into retail stores is a major milestone, but many product founders unknowingly make mistakes that prevent retailers from saying yes. In this guide, you'll discover the five... Read more...
Roberta Townes interviewing Marisa Sergi about how to get your product into retail stores and improve sell-through on the Shelf Talks podcast.
How to Get Your Product Into Retail Stores (and Actually Sell Through): Lessons from Marisa Sergi of L'uva Bella Wines
Getting your product into retail is only the first step. In this Shelf Talks episode, Marisa Sergi shares practical lessons on building retailer relationships, driving sell-through, and creating a brand... Read more...
Five proven strategies product founders can use to follow up with retail buyers after a trade show and turn leads into retail accounts.
You Met Retail Buyers at a Trade Show. Now What? 5 Steps to Turn Trade Show Leads Into Retail Accounts
Meeting retail buyers at a trade show is only the first step. Learn five proven follow-up strategies to build stronger buyer relationships, stay top of mind, and turn trade show... Read more...
How Oktane Energy Broke Into C-Stores and Hospitals Without Investors: Lessons from Toni Covington
How Oktane Energy Broke Into C-Stores and Hospitals Without Investors: Lessons from Toni Covington
Growing a beverage brand doesn't require outside investors. Discover how Toni Covington built Oktane Energy into convenience stores and hospitals through smart retail strategy, customer feedback, and disciplined growth. Learn... Read more...
Julie Smolyansky, CEO of Lifeway Foods, shares retail growth strategies on the Shelf Talks Podcast.
How Lifeway Foods Built a Category and Won Retail Shelves: 8 Retail Lessons Every Product Founder Should Know
What does it take to build a product that creates an entirely new retail category? In this Shelf Talks episode, Lifeway Foods CEO Julie Smolyansky shares the retail strategies, consumer... Read more...
Kim Brown, founder of CocoXo Body Care, shares pricing and retail growth strategies on the Shelf Talks Podcast.
How to Price, Scale, and Get Into National Retail: 7 Lessons from CocoXo Founder Kim Brown
Discover how CocoXo founder Kim Brown grew from making body butters at home to landing national retailers. Learn practical lessons on pricing, manufacturing, trade shows, and retail growth. Read more...