News

Odele Beauty Co-Founder Lindsay Holden on the Shelf Talks podcast sharing how she built a clean haircare brand and expanded into major retail stores.
How Odele Beauty Co-Founder Lindsay Holden Built a Clean Beauty Brand for Mass Retail
If you're wondering how to get your product into retail stores or how to grow your brand once you're on the shelf, Lindsay Holden's journey building Odele Beauty offers valuable... Read more...
Rachel Krupa, founder of The Goods Mart, shares local retail strategy insights on the Shelf Talks Podcast
Why Going Local First Might Be the Smartest Retail Strategy for Your Brand: Insights from The Goods Mart Founder Rachel Krupa
Discover why a local retail strategy can be the key to long-term retail success. Rachel Krupa, founder of The Goods Mart, shares practical insights on growing through independent retailers, building... Read more...
Tekla & Karishma Founders of KEY Energy on Shelf Talks Podcast
How KEY Energy Is Reinventing Energy Drinks: Lessons From Two Beverage Industry Veterans
Discover how the founders of KEY Energy are transforming the energy drink category with a retail-first approach. Learn practical lessons on beverage innovation, retail strategy, and building a successful CPG... Read more...
Stacie Skinner, founder of Superb Bakehouse, shares her journey from family recipes to retail shelves on the Shelf Talks Podcast
From a Mother's Kitchen to Retail Shelves Nationwide: How Stacie Skinner Built Superb Bakehouse
Learn how Stacie Skinner transformed family recipes into Superb Bakehouse, a nationally distributed retail brand. Discover lessons on entrepreneurship, retail growth, and building a successful product-based food business. Read more...
How Sarela Herrara Built SIMPLI by Turning Regenerative Farming into a Retail Advantage
How SIMPLi Turned Ancient Agriculture Into a Modern Pantry Brand: Lessons From Founder Sarela Herrada
Discover how SIMPLi co-founder and CEO Sarela Herrada built a nationally distributed pantry staples brand rooted in transparency, regenerative agriculture, and ethical sourcing. Learn the retail strategies, founder lessons, and... Read more...
Carrie Sporer, founder of SWAIR Hair, shares her retail journey on the Shelf Talks Podcast
From Personal Frustration to Retail Shelves: How Carrie Sporer Built SWAIR Hair
Discover how Carrie Sporer transformed a personal frustration into SWAIR Hair, a growing retail hair care brand. Learn valuable lessons on product innovation, brand building, and scaling a successful product-based... Read more...
Five retail growth strategies to help product founders increase in-store sales and build stronger retail partnerships.
5 Retail Growth Strategies Every Product Founder Should Use to Increase In-Store Sales
Getting your product into retail is only the beginning. Sustainable growth comes from increasing in-store sales, improving sell-through, and building strong relationships with retailers. In this article, you'll discover five... Read more...
Jillian Salinas, founder of Beach City Coffee, shares her retail journey on the Shelf Talks Podcast
From Kitchen Roasts to National Retail: How Jillian Salinas Built Beach City Coffee Into a Shelf-Ready Brand
Learn how Jillian Salinas transformed Beach City Coffee from small-batch kitchen roasts into a nationally distributed retail brand. Discover actionable insights on retail readiness, brand building, and scaling a successful... Read more...
Clara Sieg, founder of Loonen Water, shares how she built a standout beverage brand on the Shelf Talks Podcast
How Loonen Water Built a Standout Beverage Brand in a Saturated Market: Lessons From Founder Clara Sieg
Learn how Clara Sieg built Loonen Water into a standout beverage brand by differentiating in a crowded market. Discover strategies for branding, retail readiness, and winning on store shelves. Read more...
Tips for product founders on how to succeed in retail after getting their products onto store shelves.
Getting Your Brand on the Shelf Isn't the Win. Here's How to Actually Succeed in Retail
Getting your product onto store shelves is a major accomplishment, but it's only the beginning of your retail journey. Long-term retail success depends on strong execution, consistent sales, and building... Read more...
Samantha Ong, founder of Joeydolls, shares how she built a brand that sold out in 48 hours on the Shelf Talks Podcast
She Couldn't Find the Product, So She Built a Brand That Sold Out in 48 Hours: Lessons from Samantha Ong of Joeydolls
Discover how Samantha Ong transformed a personal frustration into Joeydolls, a brand that sold out in just 48 hours. Learn valuable lessons on identifying market gaps, building a product-based business,... Read more...
5 Big Mistakes That Are Blocking You From Getting in Front of Retail Buyers (And How to Fix Them)
5 Big Mistakes Keeping Your Brand Out of Retail Stores (And How to Fix Them)
Getting your brand into retail stores is a major milestone, but many product founders unknowingly make mistakes that prevent retailers from saying yes. In this guide, you'll discover the five... Read more...