News

Roberta Townes interviewing Marisa Sergi about how to get your product into retail stores and improve sell-through on the Shelf Talks podcast.
How to Get Your Product Into Retail Stores (and Actually Sell Through): Lessons from Marisa Sergi of L'uva Bella Wines
Getting your product into retail is only the first step. In this Shelf Talks episode, Marisa Sergi shares practical lessons on building retailer relationships, driving sell-through, and creating a brand... Read more...
Five proven strategies product founders can use to follow up with retail buyers after a trade show and turn leads into retail accounts.
You Met Retail Buyers at a Trade Show. Now What? 5 Steps to Turn Trade Show Leads Into Retail Accounts
Meeting retail buyers at a trade show is only the first step. Learn five proven follow-up strategies to build stronger buyer relationships, stay top of mind, and turn trade show... Read more...
How Oktane Energy Broke Into C-Stores and Hospitals Without Investors: Lessons from Toni Covington
How Oktane Energy Broke Into C-Stores and Hospitals Without Investors: Lessons from Toni Covington
Growing a beverage brand doesn't require outside investors. Discover how Toni Covington built Oktane Energy into convenience stores and hospitals through smart retail strategy, customer feedback, and disciplined growth. Learn... Read more...
Julie Smolyansky, CEO of Lifeway Foods, shares retail growth strategies on the Shelf Talks Podcast.
How Lifeway Foods Built a Category and Won Retail Shelves: 8 Retail Lessons Every Product Founder Should Know
What does it take to build a product that creates an entirely new retail category? In this Shelf Talks episode, Lifeway Foods CEO Julie Smolyansky shares the retail strategies, consumer... Read more...
Kim Brown, founder of CocoXo Body Care, shares pricing and retail growth strategies on the Shelf Talks Podcast.
How to Price, Scale, and Get Into National Retail: 7 Lessons from CocoXo Founder Kim Brown
Discover how CocoXo founder Kim Brown grew from making body butters at home to landing national retailers. Learn practical lessons on pricing, manufacturing, trade shows, and retail growth. Read more...
Tina Chamoun, founder of Terranean Herbs, shares how she built an authentic Lebanese food brand and expanded into grocery retailers on the Shelf Talks Podcast.
From Law to Lebanese Flavors: How Tina Chamoun Built and Scaled Terranean Herbs in Retail
Discover how Tina Chamoun built Terranean Herbs from a passion for authentic Lebanese flavors into a growing retail brand. Learn retail strategies, pricing lessons, product positioning, and how Terranean successfully... Read more...
Psyche Terry, founder of Urban Hydration, shares how she built a nationally distributed clean beauty brand carried by Target, Walmart, CVS, Walgreens, and Ulta Beauty on the Shelf Talks Podcast.
How Psyche Terry Built Urban Hydration: A Guide for Female Founders Getting Products in Retail
Discover how Psyche Terry transformed a personal health journey into Urban Hydration, a nationally recognized beauty brand. Learn retail growth strategies, packaging lessons, buyer relationship tips, and how the brand... Read more...
From DIY Frustration to Retail Disruption: How Billie Asmus Built Repaint Tray and Landed Major Retail
From DIY Frustration to Retail Disruption: How Billie Asmus Built Repaint Tray and Landed Major Retail
If you’ve ever thought, “There has to be a better way to do this,” you may already be sitting on your next retail-ready product idea. Shelf Talks podcast host I sit down... Read more...
10 Mistakes Founders Make Before Emailing a Retail Buyer (And How to Avoid Them)
10 Mistakes Founders Make Before Emailing a Retail Buyer (And How to Avoid Them)
Before you email a retail buyer, make sure you're not making these 10 common mistakes. Learn how to become truly retail ready, strengthen your retail pitch, and improve your chances... Read more...
Ardean Miller, founder of Mah Melanin, shares how she built a Black-owned gift wrap brand that landed in Sam's Club on the Shelf Talks Podcast.
How Mah Melanin Landed in Sam's Club: Ardean Miller's Journey Building a Black-Owned Gift Wrap Brand
Discover how Ardean Miller built Mah Melanin into a nationally recognized Black-owned gift wrap brand and earned placement in Sam's Club. Learn valuable retail insights, wholesale strategies, and founder lessons... Read more...
How Jessica Taylor Built Ezra Coffee: Retail Lessons from a Specialty Coffee Brand
How Jessica Taylor Built Ezra Coffee: Retail Lessons from a Specialty Coffee Brand
Discover how Jessica Taylor built Ezra Coffee from a kitchen experiment into a growing specialty coffee brand carried by H-E-B and Central Market. Learn retail strategies, packaging lessons, and how... Read more...
Founder conducting a product sampling event in a retail store to increase in-store sales and shelf velocity
Product Sampling in Retail Stores: 8 Steps to Increase In-Store Sales
Product sampling is one of the fastest ways to increase retail sales, improve shelf velocity, and gain valuable customer feedback. Learn eight proven strategies every product-based founder should use to... Read more...